bp pulse announces new focused strategy

09 May 2023

bp pulse focuses strategy on on-the-go, destination and fleet charging

  • bp pulse to focus on on-the-go, destination and fleet charging, as part of the drive to equip the UK with a world-leading EV network.

  • Company will only sell home chargers to fleet customers and will stop selling home charge units direct to consumers from 10 May 2023.

As part of an adjustment in its ambitious EV infrastructure plans, bp pulse has confirmed that from today (10 May 2023) it will only sell home chargers to fleet customers and stop selling home charge units directly to consumers.  

Charging at home is key for some fleets whose drivers take their vehicles home. With increasing numbers of UK fleet drivers switching to electric vehicles, bp pulse provides the products and services that allow them to keep their businesses running.

As one of the leading public EV charging networks in the UK, bp pulse remains fully committed to its ambitious plans to deliver on-the-go and destination charging infrastructure. This includes plans to increase its rapid and ultra-fast charging network fivefold by 2030, including hundreds of charging hubs.

Akira Kirton, vice president, bp pulse said: “bp pulse is committed to delivering the world-class charging infrastructure the UK needs, but to do so we must ensure we are fully focused on the areas in which we believe we can make the greatest impact. 

“By discontinuing our direct-to-consumer offer, we will be able to devote our full attention to providing the best possible EV charging offer for electric vehicle drivers and EV fleets”

bp pulse will continue to support consumers who have already purchased bp pulse home-charging units, including honouring the full, three-year warranty period and completing installations.

Further information:

bp press office London,, +44 7919 217511

About bp pulse

bp pulse is bp’s electric vehicle (EV) charging business. It is one of the leading rapid and ultra-fast public EV charging networks in the UK and operates the largest number of sites with ultra-fast charging in Germany.

bp’s EV charging journey started in 2018 with the acquisition of Chargemaster Ltd in the UK. Rebranded to bp pulse, its presence has extended rapidly across the world to China, Germany, Netherlands, and USA.

Focused on fast, reliable charging bp pulse is rolling out charge points to consumers and commercial fleets wherever they need them; home, destination, depot and on-the- go – including at bp forecourts.

EV charging is one of the key growth engines driving bp's transformation to an integrated energy company. The company aims to grow its network of public EV charging points by 2030 to over 100,000 worldwide.

Cautionary statement:

In order to utilize the 'safe harbor' provisions of the United States Private Securities Litigation Reform Act of 1995 (the 'PSLRA'), bp is providing the following cautionary statement. This press release contains certain forward-looking statements – that is, statements related to future, not past events and circumstances – which may relate to one or more of the financial condition, results of operations and businesses of bp and certain of the plans and objectives of bp with respect to these items. These statements are generally, but not always, identified by the use of words such as 'will', 'expects', 'is expected to', 'aims', 'should', 'may', 'objective', 'is likely to', 'intends', 'believes', 'anticipates', 'plans', 'we see' or similar expressions. Actual results may differ from those expressed in such statements, depending on a variety of factors including the risk factors set forth in our most recent Annual Report and Form 20-F under "Risk factors" and in any of our more recent public reports.

Our most recent Annual Report and Form 20-F and other period filings are available on our website at, or can be obtained from the SEC by calling 1-800-SEC-0330 or on its website at