hero background

Accelerating the shift to electric transportation

We’re drawing on over 10 years of experience to power a greener future

Accelerating the shift to electric transportation

We’re drawing on over 10 years of experience to power a greener future

Energising the future of transportation

We’re energising the future of transportation by developing fast and convenient charging solutions for consumer and commercial electric vehicles.

Over the course of more than 10 years, we have designed and developed innovative electric vehicle charging solutions that enable EV drivers to charge at home, at work and on the go.

On our mission to make charging fast and hassle-free, our charging points have been used over 35 million times to enable around 200 million miles of zero tailpipe emission driving.

> 35 million

electric vehicle charging sessions delivered

200,000 miles

of zero tailpipe emission driving enabled

> 50,000 drivers

empowered to charge from home

Driving net zero

Driving net zero

bp pulse is an essential element of bp’s strategy to become a netzero company by 2050 or sooner. 

We are not just part of the biggest change in the automotive industry for a century – we are at the forefront of it. 

Who we are

We are the UK’s only fully integrated, end-to-end manufacturer and operator of charging infrastructure and our focus is on enabling EV drivers to charge at home, at work and on the go.

We work with the world’s leading vehicle manufacturers to support their customers, as well as some of the UK’s biggest fleets, leasing companies and local authorities.

Our story

We have been part of bp since 2018 and are growing rapidly. From operating as Chargemaster Ltd in 2008 when there were only a few electric vehicles on the road, to rolling out ultra-fast charging across bp forecourts today, we’re powering an electric future through innovative electric vehicle charging solutions.

Chargemaster Ltd, a leading provider of electric vehicle charging solutions at home, at work, and on the go, is acquired by bp
The first 150kW charger is added to a bp forecourt and made available to electric vehicle drivers via the Polar charging network
bp pulse launches in the UK as bp’s electrification brand, incorporating Chargemaster and the Polar network under one brand
The first fleet charging hub is launched at Q-Park Park Lane in London, offering fast and convenient charging for ride-hail and fleet drivers

Values that drive us


Safety comes first

Safety is good business. Everything we do relies upon the safety of our workforce and the communities around us. We care about the safe management of the environment. We are committed to safely delivering energy to the world.

Respect for all

We respect the world in which we operate. It begins with compliance with laws and regulations. We hold ourselves to the highest ethical standards and behave in ways that earn the trust of others. We depend on the relationships we have and respect each other and those we work with. We value diversity of people and thought. We care about the consequences of our decisions, large and small, on those around us.

Operational excellence

bp operates hazardous businesses, and we are committed to excellence through the systematic and disciplined management of our operations. We follow and uphold the rules and standards we set for our company. We commit to quality outcomes, have a thirst to learn, and to improve. If something is not right, we correct it.

Courage to grow

What we do is rarely easy. Achieving the best outcomes often requires the courage to face difficulty, to speak up and stand by what we believe. We always strive to do the right thing. We explore new ways of thinking and are unafraid to ask for help. We are honest with ourselves, and actively seek feedback from others. We aim for an enduring legacy, despite the short-term priorities of our world.

Being better together

We are one team. Whatever the strength of the individual, we will accomplish more together. We put the team ahead of our personal success and commit to building its capability. We trust each other to deliver on our respective obligations.

Join our team

Excited about accelerating the shift to electric transportation? We are always interested in hearing from passionate and talented people who share our values.